Amazon Product Image Requirements in 2026: Sizes, Rules and the AI Tag

Key takeaways

• Use images at least 1,000 pixels on the longest side. Amazon accepts 500 to 10,000 pixels, but zoom only works from 1,000. Most brands deliver squares of about 2,000 by 2,000.

• JPEG is the preferred format. TIFF, PNG and non-animated GIF are also accepted, up to 10 MB a file.

• Main images need pure white and nothing extra. That means RGB 255, 255, 255, the product filling about 85% of the frame, and no text, logos, borders, badges or props that don't come in the box.

• Additional images are where text and context belong. They can show lifestyle scenes, infographics, dimensions and close-ups.

• AI-generated people need a tag. Since July 2026, images and videos that show photorealistic AI-generated people must carry the contains-synthetic-performer keyword in their metadata.

• The main image is the usual culprit when a listing is suppressed. Fix the problem Amazon names, upload a new file, and allow up to 72 hours.

Why Amazon is strict about images

On Amazon, the main image is usually the only thing a shopper sees before clicking. It sits next to dozens of near-identical products in search results, so Amazon keeps the main image uniform on purpose: white background, product only. Everything that makes your product stand out (benefits, scale, use, packaging) goes in the images that follow.

That split shapes how a brand team should plan a shoot or a batch of renders. You need one clean, rule-bound hero image, and then a set of selling images with far fewer restrictions.

Technical requirements for every image

These apply to the main image and every additional image.

Zoom is worth having: shoppers use it to check texture, stitching and finish, and images below 1,000 pixels can't be zoomed at all. A square of around 2,000 by 2,000 pixels gives you zoom with room to spare and displays cleanly in Amazon's square image slots. Upload flattened files, with no layers, and keep your masters at full resolution so you can re-export when Amazon's display sizes change.

Main image rules

The main image has the strictest rules. It must:

• Sit on a pure white background, RGB 255, 255, 255. Off-white or light gray reads as white to a person but not to Amazon's checks.

• Show the whole product, filling about 85% of the frame, without touching or running off the edge.

• Show only what the customer receives. No props, accessories or extra items that aren't included.

• Carry no text, logos, watermarks, borders, color blocks or badges, including Amazon's own "Best Seller" or "Amazon's Choice" labels.

• Show one view of one product, in focus and well lit.

Books, music and video are the exception: the cover fills 100% of the frame with no white space. Handmade listings must show the actual item, not a digital mockup.

Apparel and shoes

Apparel has its own conventions. Adult clothing is usually shown on a model, while kids' and baby clothing is shown flat, off the model, and mannequins aren't allowed in most clothing categories. Shoes are shown as a single shoe angled to the left at about 45 degrees. These style guides vary by category and change more often than the general rules, so check your category's guide in Seller Central before a shoot.

Rules for additional images

After the main image, the rules relax. You can show:

• Other angles, close-ups and details

• Lifestyle and in-use shots

• Infographics with feature callouts, dimensions and comparisons

• Scale shots next to a hand or a familiar object

• The packaging and what's in the box

The limits that still apply are about honesty: images must show the actual product, can't include other brands' products or Amazon badges, and can't be offensive. A good set of additional images answers the questions a shopper would otherwise put in a review: how big is it, what's it made of, what comes with it, and what does it look like in use.

Fill every image slot your listing offers. Empty slots send shoppers to the reviews for answers you could have shown.

How to name image files

Naming matters most when you upload images in bulk or through a feed. Each file name starts with the product identifier (ASIN, UPC, EAN, ISBN-13 or JAN, with no spaces or dashes), followed by a variant code and the file extension.

For example, the main image for an ASIN would be named with that ASIN, then .MAIN, then .jpg. The variant code also sets the order your images appear in.

A+ Content image sizes

A+ Content, the image-led section lower on the product page, is open to brand-registered sellers. Each module has its own image size. The most used standard modules are:

Design A+ images at these exact sizes, since Amazon scales anything else and text in the image can blur. Keep text in the image large, because a lot of A+ Content is read on phones.

AI-generated images on Amazon

Amazon doesn't ban AI-generated or AI-edited product images. The usual rule still governs them: an image has to show the product the customer will actually receive, so a render that changes the color, finish, size or contents of the product breaks the same accuracy rules a retouched photo would.

People are the exception. In July 2026, Amazon told sellers that images and videos containing photorealistic AI-generated people must be tagged before they're added to listings or A+ Content, in every Amazon store worldwide. The tag is the keyword contains-synthetic-performer, added to the image's metadata subject field with any editor that supports IPTC metadata. Amazon may then show shoppers that the image uses AI-generated people. The rule follows a New York law on synthetic performers in ads that took effect on June 9, 2026.

The tag isn't needed for real people edited with AI, for illustrated or clearly non-photorealistic people, for characters from film, TV or games, or for images with no people in them.

Listing video basics

Listing videos sit in the image block, and they're held to the same honesty rules as images: show the real product, with no claims you can't back up. Plan for 16:9 at 1920 x 1080 or higher, and keep it short: for most products, 15 to 30 seconds is plenty.

What happens when an image breaks the rules

Amazon checks images when they're uploaded and again afterward, so a listing can be suppressed days after it went live. A suppressed listing drops out of search.

To fix one:

1. Find the listing in Seller Central's suppressed or fix-listings view and read the reason Amazon gives.

2. Fix that issue in your master file, for example by resetting the background to pure white or removing a badge.

3. Export and upload a new main image. Re-uploading the same file won't clear the flag.

4. Allow 24 to 72 hours for the listing to return.

A pre-upload checklist

• Longest side 1,000 pixels or more (500 is the hard minimum), ideally around 2,000

• JPEG, sRGB, under 10 MB, no layers

• Main image on RGB 255, 255, 255 white, product at about 85% of the frame

• No text, logos, badges, borders or extra items on the main image

• Additional images show the real product, with no other brands

• Files named with the identifier and the right variant code

• AI-generated people tagged with contains-synthetic-performer

Frequently asked questions

What size should Amazon product images be?

Between 500 and 10,000 pixels on the longest side, under 10 MB. Use at least 1,000 pixels so zoom works, and around 2,000 by 2,000 pixels for a square image with room to spare.

Does the Amazon main image have to be on white?

Yes. The main image must sit on pure white, RGB 255, 255, 255, with the product filling about 85% of the frame. An off-white or colored background can get a listing suppressed.

Can I use AI-generated images on Amazon?

Yes, as long as they show the product accurately. Since July 2026, any image or video with photorealistic AI-generated people must be tagged with the contains-synthetic-performer keyword in its metadata.

Can the main image have text or a logo?

No. Text, logos, watermarks, borders and badges belong in the additional images, not the main one.

Why was my Amazon listing suppressed because of an image?

Usually because the main image breaks a rule: a background that isn't pure white, text or a badge, a product that's too small in the frame, or a file below the minimum size. Fix the issue, upload a new file, and allow up to 72 hours.