Our writers
The people
behind
the picks.
Each writer covers every category on the site.
Tom edits Ads & Assets and writes across the site, usually about how a tool fits into the way a team already works. He’s most interested in what happens after the first good output, when the revisions and approvals start.
Claire writes about AI image and video tools and judges them on output quality. Her first question for any tool is whether the product still looks right on the 10th generation.
Marcus covers the whole site with an eye on cost. He works out what a usable asset actually costs once credits and plan limits are counted, and he’s the writer most likely to recommend the cheaper option.
Priya writes about what’s new in every category. She tracks launches and ad platform rules. When a new model ships, she’s usually first to say whether it holds up.