Pinterest Ad Specs and Pin Sizes for Every Format

Key takeaways

• Make image Pins 1000 x 1500. Pinterest recommends a 2:3 ratio for standard image Pins and ads, in PNG or JPEG, up to 20 MB on desktop or 32 MB in the app. Pins taller than 2:3 can get cut off in the feed.

• Video runs 4 seconds to 15 minutes. Pinterest takes MP4, MOV, or M4V files up to 2 GB, at any ratio between 1.91:1 and 1:2, and recommends 6 to 15 seconds for ads.

• Titles take 100 characters, but only about 40 show. Descriptions take 800 characters and don't appear in the feed at all, so the image has to carry the message.

• Pinterest doesn't publish a safe zone for standard Pins. It prints pixel safe zones only for Idea, Showcase, and Quiz ads. For everything else, it advises keeping the main visual in the middle and text at the top and bottom.

• AI edits get labeled. Pinterest adds an "AI modified" label when you declare AI use or when it detects AI in the file's metadata, and from November 12, 2026, ads can't use synthetic media to misrepresent a product.

Pinterest ad sizes at a glance

These are the numbers from Pinterest's product specs page and its creative best practices, both read on November 4, 2026.

Every format takes a 100-character title and an 800-character description, with the exceptions covered below.

Standard image Pins and ads

A standard Pin is one image, and it works the same way organically or as an ad. Pinterest recommends 2:3, which is 1000 x 1500 pixels, and accepts PNG or JPEG up to 20 MB from a desktop or 32 MB from the app.

Two details catch people out. Pinterest converts every image to an 8-bit RGB JPEG and doesn't support custom color profiles, so it recommends uploading PNG files in sRGB to avoid losing quality. It also lays a faint tint over image Pins with white or black backgrounds in the home feed (black at 4% opacity over near-white images in light mode, and white at 10% over near-black images in dark mode). A pure white product shot will look slightly grey in the feed, and that's by design.

Pinterest's ad guidelines set a quality floor as well. Images shouldn't be blurry (it suggests at least 600 x 900 pixels), packed with text, or built from more than four frames and two font styles or colors. Fake buttons, anything that mimics Pinterest's Save or Buy buttons, and flashing effects aren't allowed.

Video Pins and ads

Standard video Pins are the same width as an image Pin. Pinterest accepts MP4, MOV, or M4V files using H.264 or H.265, up to 2 GB, between 4 seconds and 15 minutes long. Any ratio between 1.91:1 and 1:2 works, and Pinterest recommends square (1:1) or vertical (2:3, 4:5, or 9:16). For ads, it recommends 6 to 15 seconds.

Pinterest doesn't publish a recommended resolution, bitrate, or frame rate for standard video. Exporting at the same width as your image Pins (1000 pixels or more) keeps video and stills consistent in the same feed.

Video plays in the feed without sound until someone taps it, so the message has to work on mute. Pinterest's own advice is to show the product and logo right away.

Max width video is a paid-only format that spans the full width of the mobile feed. It uses the same files and lengths as standard video, but it can't be taller than 1:1, so export it square or wide (16:9). A vertical max width video isn't eligible to run. It's sold on the awareness and video view objectives only.

Brands also need permission to promote Pins that include music.

Carousel ads

A carousel holds 2 to 5 cards at 1:1 or 2:3, each up to 20 MB, and it can only be built on desktop. Pinterest's specs and help pages say standard carousels can't take video. Its business page now lists video and mixed cards (up to 2 GB per video), so check what Ads Manager offers before you plan video cards. Catalog-driven carousels in Sales campaigns pull 2 to 10 images and videos from your product groups. A carousel bills and reports as one Pin, not per swipe.

Collections and max width collections

Collections ads show one large hero above three smaller secondary images in the mobile feed, and the closeup can hold up to 24 secondaries. The hero can be an image (JPG or PNG, 10 MB, 1:1 or 2:3) or a video (1:1 or vertical, up to 2 GB). Secondaries can't be videos or GIFs, and they all need the same ratio. Use 1:1, because anything else gets cropped from the center.

Max width collections, added to Pinterest's specs page in 2026, stretch the hero across the full mobile feed. They need at least four secondary Pins and take up to 24, shown as 1:1 squares. Pinterest's pages disagree on the hero ratio, so a 1:1 hero is the safe choice. The specs page allows a 100-character title while the business page says 40, so keep it under 40. You may need to turn off Performance+ for the max width option to appear.

Shopping and catalog ads

Shopping ads show one image or video at a time and follow the same specs as standard image and video ads. If a product has both, it's the video that Pinterest promotes.

The images come from your catalog feed, which has its own rules.

• The main image (image_link) must be at least 1000 x 1500 pixels, with no template or placeholder images. If you replace an image, give it a new URL, or Pinterest won't pick up the change.

• You can add up to 10 extra images per product, at least 75 x 75 pixels each, and Pinterest makes a new Pin for each one.

• Product videos go in video_link as MP4, MOV, or M4V files up to 2 GB.

Creative overlays let you add a frame, logo, or promo badge to catalog ads without editing the product photos. Upload a transparent PNG up to 11 MB at exactly the same ratio as the product image (1:1, 2:3, 3:4, or 4:5), so 1000 x 1000 or 1000 x 1500. Pinterest suggests placing it at the top or bottom, giving any border a 16-pixel corner radius, and applying it at least 48 hours before launch.

Performance+ can also generate AI backgrounds for product images and resize them. Pinterest warns that it may remove logos or overlays in the background and may change the aspect ratio, so it's safer to keep logos in an overlay than burned into the photo.

Premiere Spotlight, Showcase, Quiz, and Idea ads

Premiere Spotlight is Pinterest's reserved video placement, bought by the day for the first ad slot in the home feed, in search, or in a category takeover. It uses max width video files at 1080p, 1:1 or 16:9.

Showcase ads open from a 2:3 title Pin into up to four more cards, each with up to three features. Files can be up to 32 MB, video runs 3 to 60 seconds, and full-bleed images are 1000 x 1500. Keep text overlays to 10 words or fewer, and don't let feature text run past 50 characters.

Quiz ads run on mobile only. They ask two or three questions with two or three answers each, then show a matching results Pin. Questions take 96 characters and answers 48. A text box covers the bottom third of the Pin during the quiz, so Pinterest suggests stacking the logo, quiz title, and CTA at the top.

Idea ads combine several videos, images, and text pages in one Pin. Idea Pins merged into standard Pins in 2023, but Idea ads haven't gone away. They're built from standard image or video Pins. Full-bleed media is 9:16 at 1080 x 1920, video runs up to 5 minutes, and on-page text takes 250 characters. Video files can be up to 2 GB from the app and 100 MB on the web, and Pinterest's specs say video upload for Idea, Showcase, and Quiz ads works on iOS and Android.

Text limits

There's no separate headline field. The Pin title is the headline. Calls to action come from a fixed list in Ads Manager ("Shop now" and "Learn more" are the defaults), so you can't write your own.

The description changed from 500 to 800 characters on Pinterest's specs page in 2025, and a couple of older help pages still say 500.

Safe zones and text placement

Pinterest prints pixel safe zones for three formats only.

• Idea ads (1080 x 1920): keep text and logos 270 pixels from the top, 65 from the left, 195 from the right, and 440 from the bottom. That's a clear area of about 820 x 1210 pixels.

• Showcase: a 342 x 430 pixel safe zone, with nothing important in the bottom 80 pixels of a card.

• Quiz: a 342 x 376 pixel safe zone.

For standard image and video Pins, Pinterest gives layout advice instead. Put the main visual in the middle, the main message at the top, and extra details at the bottom. Keep the logo clearly visible without letting it take over, and use type of at least 16 pixels. Some third-party guides apply other margins to every Pin, but those aren't Pinterest's numbers.

Profile and board images

The business profile cover must be at least 800 x 450 pixels, and Pinterest recommends a 16:9 image. Pinterest doesn't publish a size for the profile photo or for board covers. The profile photo shows as a small circle, so upload a square image with the logo centered. A board cover is picked from a Pin already on the board, so it follows that Pin's ratio.

AI labels and creative policy

Pinterest's AI labels don't come from one place. You can declare it yourself, with toggles when you create a Pin and in Ads Manager when you set up an ad (one for AI-modified content and one for an AI-generated person). Pinterest also checks image metadata against the IPTC standard and runs its own classifiers, then adds a label when it finds AI content. On organic Pins, an "AI modified" label shows in the closeup. On ads, the disclosure sits in the ellipsis menu instead of on the Pin. Pinterest's Gen AI labels page explains both.

From November 12, 2026, Pinterest's advertising guidelines ban ads for products or offers misrepresented through synthetic or manipulated media. AI backgrounds and edits are fine, but an AI image that changes how a product looks or what it does isn't.

A few other rules affect what you export.

• Weight-loss language and imagery, including before-and-after shots, aren't allowed in ads, except for approved GLP-1 prescription advertisers in the US and Canada.

• The image, description, and landing page must match.

• Paid partnership content needs a clear disclosure, such as #ad or Pinterest's paid partnership label.

The files to export for a Pinterest campaign

1. A 1000 x 1500 PNG in sRGB for each standard image Pin, with the main visual centered.

2. A 1:1 version of each main image for carousels, collections, and secondary Pins.

3. A vertical video (2:3 or 9:16) of 6 to 15 seconds that doesn't need sound.

4. A 1:1 or 16:9 cut of the same video for max width placements.

5. A transparent PNG overlay at your product images' ratio, if you run catalog ads.

6. Titles under 40 characters, plus alt text under 120.

If you're making the same campaign for other platforms, our Meta ad specs and TikTok ad specs guides cover the files those placements need.

Frequently asked questions

What size should a Pinterest Pin be?

1000 x 1500 pixels, a 2:3 ratio. Pinterest recommends that size for standard image Pins and ads, in PNG or JPEG, up to 20 MB on desktop or 32 MB in the app. Pins taller than 2:3 can get cut off in the feed.

What size should a Pinterest video be?

Pinterest accepts any ratio between 1.91:1 and 1:2 and recommends 1:1, 2:3, 4:5, or 9:16. Files can be MP4, MOV, or M4V up to 2 GB. It doesn't publish a recommended resolution for standard video. Max width video has to be 1:1 or wider.

How long can a Pinterest video ad be?

Between 4 seconds and 15 minutes, and Pinterest recommends 6 to 15 seconds. Showcase and Quiz ad videos run 3 to 60 seconds, and Idea ad videos run up to 5 minutes.

How many characters can a Pinterest title have?

100 characters, but the feed won't show more than about the first 40. Descriptions take 800 characters and alt text takes 500.

What is the Pinterest safe zone?

Pinterest only publishes safe zones for Idea, Showcase, and Quiz ads. On a 1080 x 1920 Idea ad, keep text 270 pixels from the top, 440 from the bottom, 65 from the left, and 195 from the right. For standard Pins, it advises keeping the main visual in the middle and text at the top and bottom.

Does Pinterest label AI-generated images?

Yes. Pinterest adds an "AI modified" label when you declare AI use or when its metadata checks and classifiers detect it. On ads, the disclosure appears in the ellipsis menu, and advertisers mark AI-modified content and AI-generated people when they set up the ad.